Methodology of sociological research of the crowdsourcing potential of the population of the municipality

Abstract

The article discusses the methodological foundations for conducting a study of the crowdsourcing potential of the population of municipalities. The article reveals the essence and content of the concept of «crowdsourcing potential» of the population of municipalities. The article substantiates the role of qualitative methods in the study of the unique structure of a given object, the hidden mechanisms of its functioning, and the dynamics of development. The article discusses the conduct of an expert survey, focus group research, and the use of original methods of analysis that allow the interpretation of the data obtained. The main task of applying
these methods is to obtain information that allows assessing the prospects for introducing crowdsourcing into the practice of managing a municipality, identifying the motives for participating in crowdsourcing projects, and predicting possible risks.