Psychosemantic aspect of youth perception of information from social networks on the example of Instagram

Abstract

The article considers a hypothesize that social networks, in particular Instagram,
increase the production of dopamine and oxytocin in young people. People also increase their self-esteem by positioning themselves on social networks. The article considers a question of what psychological triggers affect dependence on social networks Instagram among young people.
The modern development of Kazakhstani society, accompanied by cultural pluralism and the massive spread of the Internet, had a direct impact on the formation of the value-semantic content of modern youth culture. The problem of value-semantic orientations of young people and their dynamics become relevant especially in the context of the socio-economic and spiritual-cultural
crisis ofsociety, accompanied by a reassessment of values, theimposition of the values of infantilism and consumerism. Methods for providing information, anonymity, rules of participation in the network are tools for psychological support of participation in virtual communication and presenting emotionally colored texts into the network is a means of preserving the context of a
conversation and its orientation. The network, as a means of virtual communication, has neither direction nor context of conversation; they are set by people on the network. Orientation can be both positive and destructive-oriented towards illegal and asocial actions.