Foundation of the sociology of mass communication

Abstract

Despite the fact that this topic is new in the field of social research, and new types
of media, or the influence they exert, have become the object of study in them, the situation has
developed in such a way that the essence of the problem and its historical origins have been left
without due attention and communication has been considered in it. modern condition. In this
situation, communication began to appear as a new phenomenon, and the main attention began
to be paid to those features that were determined in modern times. With this state of affairs, which
determined the panorama of research, it is very difficult to understand and define the specifics of
communication in the context of its history.
In this situation, communication is presented as a new phenomenon and is determined mainly in
the light of its current state and those directions that come to the fore in the last period. It is this
situation that leads to the fact that the description and study of the features of previous periods
become a problem. The problem of communication became the subject of study of social sciences
as a result of a particular period, and therefore it is impossible to argue that the developed theories
and models of communication were not due to the specifics of that period. This situation has
already at the initial stage turned into a limiting factor for the definitions of communication and
the study of this problem in a broad context.