Alumni’s Intention-to-Engage Analysis: Quantitative Approach in Kazakhstani University
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Keywords:
alumni, alumni engagement, alumni communication, graduate involvement, interaction between graduates.Abstract
This study aims to explore graduates' willingness to participate in and contribute to their alma mater in the Kazakhstani context. Rather than focusing on the activities graduates engage in, such as volunteering and donations, this research seeks to understand graduates' time and desire to participate in various activities, events, and communications. By understanding the average maximum potential of graduates and the categories of activities they are willing to participate in, this research will provide insights for better engaging graduates in the future. The study utilized a quantitative research design, collecting data through a questionnaire adapted from the literature review. Descriptive statistics were used to analyze the data, revealing average lower levels of intention to engage in alumni activities among graduates. The analysis also explored the interaction between graduation year and work position, suggesting that respondents tend to have higher work positions as time passes since graduation. However, no significant differences regarding interest in alumni activities were found between work positions or years after graduation.
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- 01.10.2024 (2)
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Copyright (c) 2024 Bulletin of L.N. Gumilyov Eurasian National University. Pedagogy. Psychology. Sociology series.
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