Features of personnel management in the conditions of economic crisis

Abstract

In human resource management (HR), loyalty is an important issue and, therefore, "a serious problem for many organizations. Uncontrolled staff turnover can have serious consequences for companies. This problem is especially acute during the crisis. The introduction of loyalty measures is especially relevant when there are many job offers and employees can easily find an alternative position. The object of the study is to study the use of the loyalty tool as a mechanism for preventing and regulating crisis situations. For this purpose, methods were used: comparative and statistical analysis, formal-logical, functional and process approach to research, as well as methods of studying documentation and information materials, SWOT analysis, etc. Research results: in the long term and to prepare for economic recovery, organizations realize the importance of retaining their personnel, mainly high-potential and key people, for their survival in a competitive market. This way they can maintain their skills, as well as increase the satisfaction and loyalty of their employees. Then the relationship between the loyalty of human resources and the effectiveness of the organization becomes clearer: loyalty ensures better company performance, maintaining competitive advantages, better quality of personnel management by optimizing personnel management costs and reducing social dysfunction.